ww

ALISON BAILEY VERCRUYSSE
Founder & CEO
From Dallas to Chicago to San Francisco, Alison, the Founder of 18 Rabbits, went from the world of banking to the world of baking.

Alison worked at the Federal Reserve Bank of Chicago, but found her heart was in creating baked goods. In San Francisco, she delved into the pastry kitchen at the acclaimed Citizen Cake as an apprentice, and then learned hands-on production in the pastry kitchen at Taste Catering.

Since Alison found her passion, she is always creating new recipes and rarely makes the same one twice. She also loves to experiment with unique ingredients that she has found on her travels, in written literature or while conversing with people from around the world.

A couple times a year Alison travels to the French countryside where part of her family lives in a 2000-year-old farmhouse among vines, olive trees, a fruit orchard and vegetable garden. She enjoys immersing herself in learning century-old cooking techniques; plucking the fruit off the vines and watching her nephew devour whatever she makes.

Alison has hosted eight cooking segments on ABC's View from the Bay. She also is profiled in the book Growing Roots: The New Generation of Sustainable Farmers, Cooks and Food Activists by Katherine Leiner, 2010.

Alison holds an MBA from DePaul University and a BBA from Southern Methodist University.

Click to watch the 18 Rabbits story, as told by Alison.
Click to watch Alison cook up some tasty treats!

18 Rabbits, Alison's Way: 18 Rabbits Gracious Granola the tried and true way, with fresh berries and yogurt.

 


ww

KATIE APPEL
Chief Operating Officer
Katie is the 18 Rabbits supply chain wrangler, in charge of hunting down ingredients, choreographing product development, bringing disposable bouffants back into style, making sure we all eat enough prosciutto, and practicing the art of Excel ninjutsu. She has several years of strategy, operations and business development experience with a wide range of companies in the farming and food production industries. You can find her most days dominating whiteboards.

Katie received an MBA and MS from the University of Michigan's Ross School of Business and a BA in English and Italian from UCLA.

18 Rabbits, Katie's Way: The cowgirl Bunny Bar DeeDee Dot Cherry Apricot just the way you can buy it, right out of the wrapper.

ww

PATRICK MCGUIGAN
Lifestyle Sales Manager
Being one of the original employees of 18 Rabbits, Patrick has experienced almost every aspect of the business already! He brings great knowledge of the sports segment marketplace having played college athletics and two years of professional baseball with the Toronto Blue Jays. A bit of a maverick, Patrick generally likes to take his lunch at noon.

Patrick enjoys running, softball, camping, and finding new places to eat in the city.

Patrick has a BS degree in Marketing from the University of San Francisco.

18 Rabbits, Patrick's Way: Using a Haute Diggity Bar instead of a Graham Cracker in a S'More!

ww

STEFANI HERR
Retail Sales Manager
Stefani came to us in May 2011 with a background in Accounting and a mind for Sales. Eating a granola bar each day has helped strengthen her love for the brand as well as given her the energy to sell it. She focuses her time at 18 Rabbits on Grocery Sales, Broker Management, and Sales Analytics.

Outside of 18 Rabbits, you will find Stefani riding around the city on her bicycle or scooter. She is a seamstress in her spare time and loves to travel.

18 Rabbits, Stefani's Way: Haute Diggity Date bar

ww

Ozwald
Delivery Mobile
Already decked out in his ghostly white costume, Ozwald ("Ozzie") joined us on Halloween night 2009. Ozzie is named after Oswald the Lucky Rabbit, one of Walt Disney's first animated characters. He likes to be a trickster, so watch out: he changed the spelling of his name from 's' to 'z' all by himself!

Ozzie carries all the 18 Rabbits precious cargo: he makes sure the team travels safely up and down the coast of California and makes 18 Rabbits granola and bar deliveries throughout the Bay Area. Despite his ghost-like appearance, Ozzie likes to be noticed, so don't be shy! If you see Ozzie out and about, honk and wave hello.

18 Rabbits, Ozzie's Way: Packed in the car and ready for delivery!

ww


THUMPER the MINI COOPER
18 Rabbits' Team Car
Thumper joined our team in December 2008 just in time to celebrate the Holidays. He went golfing at Olympic Club and made his inaugural tour of
San Francisco before taking up his duties as 18 Rabbits official car.

In 2009, Thumper started making deliveries and appearances at events.
He likes to turn heads and make people smile. Let us know if you see Thumper around town…

ww
blogger twitter